Video games companies have been tapping into the extensive football fanbase around the world for many years. Here’s a trip down memory lane and a look at some of the shirt sponsorship deals of past seasons.
Our final instalment of this series brings us right up to date with the Seattle based gaming giants sponsoring their local team in the MLS. If you’ve enjoyed this series please share far and wide. More importantly, if you know of any instances of video games companies or gaming manufacturers sponsoring football clubs get in touch via the comments or contact page.
2008 – Present | XBox (Microsoft)
Becoming the third Seattle based team in history to take on the ‘Sounders’ name, the current team was founded in late 2007 and would become the 15th team to join the MLS (Major League Soccer). Their first match wouldn’t take place until March 2009 but the club’s sponsorship deal was announced some ten months earlier on the 28th May 2008.
In a deal that would last an initial five years the Seattle Sounders announced that local software giants Microsoft were to sponsor the club and that the ‘XBox’ logo would be prominently placed on their shirts and around their stadium. The deal was more than a simple sponsorship and more like a full-scale branding exercise. The Sounders’ shirts would match the same green colour found in the ‘XBox’ logo.
The Sounders’ new signing isn’t to be messed with!
With the five year deal coming to a close it seemed like the club might seek sponsorship from elsewhere but ultimately have signed extensions that see the ‘XBox’ name appear on the team shirts to, at least, the end of 2016.
The logo has changed over the years in line with new products from the company. ‘XBox 360’ and ‘XBox Live’ both featured whilst recent shirts simply display ‘XBOX’.