Amazon finally kills off it’s ‘DVD by post’ service as LOVEFiLM falls victim to the age of streaming.
Servicing the UK and Germany, LOVEFiLM was formed in England in 2002. Via numerous mergers and acquisitions the service grew to include a streaming service with an estimated two million subscribers by the time Amazon became majority shareholders in 2011.
In 2014 Amazon folded the streaming service into its own leaving the postal rental service as a standalone service eventually to be included in an Amazon Prime subscription. Providing more than just film, subscribers could also rent video games.
With the rise of streaming services like Amazon Instant and Netflix, demand has dropped for movies by post and in August 2017 the death knoll finally sounded with the following statement:
“We have very much enjoyed delivering the LOVEFiLM By Post service to our customers. However, over the last few years we’ve seen a decreasing demand for Blu-ray and DVD rental as customers increasingly move to streaming. Due to this, we will be closing the LOVEFiLM By Post service on 31st October 2017.”
You can still rent films by post until the 30th September:
“There is no need to take any action. You will not be billed for your LOVEFiLM subscription after 30th September 2017, and you can continue to enjoy the service until it closes on 31st October 2017.”
So, if (like me) you still have LOVEFiLM DVDs languishing in the near vicinity of your television (for the last year – don’t judge me) you still have a short time left to watch before the service closes for good.
Farewell LOVEFiLM, you were a good friend for a long time.