Beneath the sugary sweet surface and bright facade there’s a moral to this film.
You’d be easily forgiven for failing to realise that the moral behind the story of Moshi Monsters: The Movie is one designed to teach its young target demographic that working as a team is important.
Focussing on two cutesy main characters Katsuma and Poppet, the former is a single minded, mildly egotistical but ultimately good protagonist accompanied by the morally stable and undeniably pink Poppet. When a documentary is to be filmed on life in Monstro City Katsuma becomes obsessed with taking the limelight.
Things take a wholly different turn though when an ancient egg artifact is stolen by the evil Dr Strangeglove who has sinister plans for the egg that involve turning cute Moshlings into nasty Glumps. Glumps are servant-like creatures that will form an army to facilitate Strangeglove’s ambitions to take over and rule Monstro City. Ultimately it takes the whole team, from largest to smallest, working together to overcome adversity.
All standard kids film stuff so far. However, the heart of the story is heavily smothered in bright colours, loud music and a relentless barage of sugary sickness that becomes tedious very quickly. For me the sign of a good kids film is one that entertains both children and adults alike. The fact that the Dad sat a few seats down from us was fast asleep by the midway point is indicative that Moshi Monsters: The Movies fails to meet this standard.
It’s not completely unbearable. A singular character, the dopey metaller, Zommer, provides a mild diversion but isn’t utilised anywhere near enough.
Upon leaving the cinema the girls and I engaged in our usual analysis and although their initial review is positive their excitement soon subdued. The fact that whilst writing this review and checking the character names with their sponge-like memories, they continue to discuss last week’s visit to see Tinker Bell and the Pirate Fairy, speaks volumes.
Moshi Monsters began life as a website aimed at children aged 6–14 with tens of millions of registered users worldwide. Users choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi) that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn ‘Rox’ (virtual currency), play games, personalize their room and communicate with other users in a safe environment.
Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, Moshi Monsters Magazine (the number-one selling kids’ magazine in the UK), a best-selling Nintendo DS video game, a music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings and a Moshi Monsters feature film.
Edited from Wikipedia.