The company behind Pokémon GO are set to tap into the Harry Potter fanbase with their next augmented reality game, Harry Potter: Wizards Unite.
Niantic Labs hit gold when they combined their expertise in location-based augmented reality with the widespread fanbase of Pokémon.
Pokémon GO has proven to be a phenomenal success despite suffering from prolonged period of server outages, glitches and subsequently one disastrous festival. Regardless, more than a year on the game continues to maintain a strong user base.
In 2018 Niantic, in collaboration with Warner Bros Interactive Entertainment, looks to replicate that success with their next augmented reality outing by tapping into another existing and expansive fan base. This time players will get to explore the wizarding world as the company announced ‘Harry Potter: Wizards Unite’ – the release reads:
“We’re incredibly excited to announce this next step in the evolution of AR mobile entertainment. With Harry Potter: Wizards Unite, players that have been dreaming of becoming real life Wizards will finally get the chance to experience J.K. Rowling’s Wizarding World.
Players will learn spells, explore their real world neighborhoods and cities to discover & fight legendary beasts and team up with others to take down powerful enemies. We’re thrilled to partner with Warner Bros. Interactive Entertainment, and WB Games San Francisco’s development team to bring this magical and beloved series to life in a brand new way.
Harry Potter: Wizards Unite will leverage the full stack of the Niantic Platform while also providing an opportunity to pioneer all new technology and gameplay mechanics.”
There are few tangible details at this time but I’d expect for players to start off by being sorted into one of the four houses.
Peculiarly the games would perhaps lend itself better to branding more in line with ‘Fantastic Beasts and Where to find them’. Perhaps that’s further down the line?