Nike are using their iconic Nike Mag shoe, famously worn by Marty McFly in Back to the Future Part II, to raise funds for the Michael J. Fox Foundation again in 2016.
Nike’s famous, futuristic shoe is a reality. What started as science fiction almost thirty years ago in the second installment of the Back to the Future series of films has become science fact as Nike have perfected the technology behind self-lacing shoes.
The Nike Mag has become an iconic, and highly sought after, item of footwear. But the sports giant are in no rush to make Marty McFly’s footwear readily available. What they do each year is issue a strictly limited number of functioning Mags to consumers with all funds raised going towards the Michael J. Fox Foundation, a charity that aids research into the cure of Parkinson’s disease.
Michael J. Fox, who famously played Marty McFly in all three of the Back to the Future movies, was diagnosed with Parkinson’s in 1991 at the age of 29. Since then he has become an activist in raising awareness and funds through a charity named after the actor with the goal of curing the disease.
This year Nike are operating a draw into which anyone can enter. Entry costs $10 and the draw is open now and until the 11th of October. Winners will be notified shortly after the draw closes:
Today, Nike and The Michael J. Fox Foundation proudly announce the release of the 2016 Nike Mag — a limited-edition release of only 89 pairs available globally through an online draw — to once again channel the excitement of the Nike Mag to raise awareness in the fight against Parkinson’s disease and the Foundation’s tireless efforts to speed a cure.
Nike first partnered with The Michael J. Fox Foundation for Parkinson’s Research in 2011. A version of the shoe was built for the Foundation and auctioned, raising nearly $10 million in 10 days — 100 percent of which went to fund critical Parkinson’s research. Last year, Nike realized the future by hand-delivering the first adaptive Nike Mag shoes to Michael J. Fox.