Pokémon GO | The Mystery Is Revealed As Clever Marketing

Pokémon GO | The Mystery Is Revealed As Clever Marketing

That tiny new Pokémon we saw in Pokémon GO? It has a name and it’s not Kecleon. Meet Meltan, a critter designed to promote Pokémon Let’s GO!

Pokémon GO trainers lost their minds shortly after the most recent Community Day as their trackers were filled with a brand new, never before seen creature.

With a nut-like head and a body similar to Ditto the creature proved impossible to catch. No matter how many Pokéballs you threw at, what players dubbed ‘Nutto’ because of its appearance, you simply couldn’t catch one in its original form. In almost every instance the new Pokémon would transform into Ditto, or less commonly, into Chikorita, the focus of September’s Community Day.

Speculation was rife as to whether this was indeed a previously unencountered new Pokémon. Another theory that caught on quickly was that the new being was in fact Kecleon in disguise. Perhap intended to intentionally throw shade on its true identity in the game, some players in Asia and Australia reported seeing Kecleon on their trackers which turned out to be Nutto, which in turn transformed into Ditto.

Now the mystery is solved, kind of. Via official social media channels it’s been confirmed that the new Pokémon is actually called Meltan.

In this video Professor Willow and Professor Oak shed some light on the true nature of Meltan, a mythical Pokémon only alluded to in old texts.

Though Meltan is appearing much less in the game, players are encouraged to go out and hunt for them as the mystery continues to unwind.

In reality this stunt is clever promotion for the forthcoming Nintendo Switch games Pokémon Let’s Go: Pikachu and Pokémon Let’s Go: Eevee. There will be a certain amount of crossover in game play between the mobile augmented reality game and the new console releases.

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Will Harrison

About the author | Will Harrison

Founder of The Unheard Nerd. A husband and father of two girls, Will is a fan of Nerdcore Hip-Hop, a comics fiend, a podcast host and champion of independent nerd culture. | Follow will on twitter: @TheUnheardNerd

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