Starting September 1st for three days is Star Wars: Force Friday II! Our first batch of The Last Jedi merchandise.
The Last Jedi is the third film from this new resurgence of Star Wars films from the Disney corporation. The Last Jedi is the eighth film in the Star Wars saga and will follow on from 2015’s The Force Awakens.
In terms of legitimate marketing for The Last Jedi, we’ve seen a Variety magazine photo shoot, a short behind the scenes montage and the film’s first teaser trailer.
Starting today, September 1st, we have Force Friday 2 (The first Force Friday was to promote The Force Awakens), an event to unleash the first wave of The Last Jedi toys and merchandise to the stores.
Credit to Disney, a lot of the figures, toys and LEGO sets are from photos and footage already glimpsed and don’t reveal anything much further about the upcoming, highly anticipated film.
This slideshow below is the majority of what you can find in the stores starting today.
Disney has also launched a new augmented reality experience entitled Star Wars: Find The Force. You first download the app to your phone and then when your in a store that has the relevant marketing posters containing the Find The Force logo, you can scan the picture with your app to unlock an augmented reality character.
You can then take a picture, record video and share it with your friends via social media. You will also unlock data chips containing data about the character you have just unlocked.
There will be five new characters every day with a total of fifteen to collect. So make sure you visit different stores the whole weekend to try and complete your set. Disney marketing at it’s finest!
Star Wars: The Last Jedi will hit cinemas in December 2017.